This notion of Bertha being back that’s the company’s oh-so-subtle way of letting you know that Callaway, and everything that made it the dominant force in golf not so long ago, is also back …damn near all the way back, and well-ahead of schedule too. Nobody is ever going to accuse Callaway of being overly-original with their product names.Įverything old is new again, which I guess is a lot like rebirth if you really think about it. Who can keep track? Certainly not Johnny Miller. Unless you go out of your way to avoid Callaway Golf on Facebook, Twitter, and even YouTube, you almost certainly heard days, if not weeks, ago that #BERTHASBACK.įor those of you who don’t keep current on your hashtags (or don’t watch cartoons), what that actually means is that Callaway Golf has resurrected the iconic Big Bertha name for use on its 2014 Premium driver (and fairway) offerings.Īt least it’s not the Bertha X or X2 Bertha, or RAZR Hot Bertha 2 XTREME.
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